Big Data Spending: Which Industries are in the Lead?

Travel/hospitality/airlines, telecommunications, banking/financial services and high tech companies rated higher on Big Data spending in 2012 than the other sectors that we surveyed (by median spending), as shown in Exhibit III-1.¹

Travel/hospitality/airlines companies spent a median $25 million/company, as did telecom companies. High tech companies’ median spending per company was $17 million. Banking/ financial services companies’ median spending was $19.3 million per company.

On the opposite end of the spectrum were life sciences companies ($4.7 million) and energy & resources firms ($2.5 million).

Exhibit III-1: Per-Company Spending on Big Data by Global Industry

Q14 : Median Spending Per Company on Big Data in 2012 by Industry (in $ millions)

1. In two of our 12 industries media & entertainment and consumer goods, we had low numbers of IT or analytics managers who answered this question. We have, therefore, not reported their figures.

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